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Advanced brand management : from vision to valuation
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  • 2013An empirical investigation of brand equity: drivers and their consequences40 cited
  • 2011Impact of Indian Cultural Values and Lifestyles on Meaning of Branded Products: Study on University Students in India37 cited
  • 2009Designing a model of FANP in brand image decision-making37 cited
  • 2007McCafe: The McDonald's co-branding experience33 cited
  • 2014Positioning cities: Innovative and sustainable strategies for city development and transformation22 cited
  • 2007News values for consumer groups17 cited
  • 2018Econometric modelling of the consumer’s behaviour in order to develop brand management policies16 cited
  • 2017Imagen y posicionamiento de marcas en la industria de agroquímicos en Colombia13 cited
  • 2013Understanding the brand meaning of the Canadian Interuniversity Sport hockey league: an insurance policy if all else fails!7 cited
  • 2012Linking Consumer Perception of Store Image Using FANP7 cited

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