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Cited by

• 2009Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production570 cited
• 2015Product Placement in Old and New Media: Examining the Evidence for Concern58 cited
• 2006Baby Boomers' Attitudes towards Product Placements46 cited
• 2010Virtual Product Placement as a New Approach to Measure Effectiveness of Placements37 cited
• 2013Product Placement Efficiency in Marketing Communication Strategy35 cited
• 2018Product placements in social settings: The impact of coviewing on the recall of placed brands27 cited
• 2007The Paradigm Shift in Advertising and its Meaning for Advertising-Supported Media26 cited
• 2016Product Placement in Top-Grossing Hollywood Movies: 2001–201223 cited
• 2008The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience23 cited
• 2016Film-induced pilgrimage and contested heritage space in Taipei City16 cited
• 2008Advertising in the Age of TiVo: Targeting Teens and Young Adults With Film and Television Product Placements15 cited
• 2018Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands14 cited
• 2010Hypercommercialism, Televisuality, and the Changing Nature of College Sports Sponsorship14 cited