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• 2012Music and Advertising: The Effect of Music in Television Commercials on Consumer Attitudes9 cited
• 2005Soziologie des Shopping: Zur Einführung8 cited
• 2007Erkenntnistheoretische Basis der Marketingwissenschaft8 cited
• 2014A study on gender differences influencing on online buying7 cited
• 2021Effect of the price drop on customer's perceived evaluation across selected product categories6 cited
• 2016The Effect of Benefits of Mobile Application Use-Diffusion and Purchase Intention in Service Management4 cited