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• 2002Advertising strategy and effective advertising: comparing the USA and Australia50 cited
• 2018Advertising morality: maintaining moral worth in a stigmatized profession48 cited
• 2003From consumer insight to advertising strategy: the account planner’s integrative role in creative advertising development42 cited
• 2018The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach41 cited
• 2003Account Planners' Views on How Their Work Is and Should Be Evaluated37 cited
• 2003Account planning – from genesis to revelation31 cited
• 2015Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies29 cited
• 2014How Advertising Creatives Define Excellent Planning26 cited
• 2015Relationship advertising: How advertising can enhance social bonds26 cited
• 2010Creativity, brands, and the ritual process: Confrontation and resolution in advertising agencies26 cited
• 2021Principles of Integrated Marketing Communications20 cited
• 2018New Advertising Agency Roles in the Ever-Expanding Media Landscape18 cited
• 2006The Role of Account Planning in U.S. Agencies16 cited
• 2010Brands, Interactivity, and Contested Fields: Exploring Production and Consumption in Cadillac and Infiniti Automobile Advertising Campaigns