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Advertising on trial: consumer activism and corporate public relations in the 1930s
0 references·16 citing·49 second hop
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  • 2017Journalistic interventions: The structural factors affecting the global emergence of fact-checking229 cited
  • 2011The subsiding sizzle of advertising history62 cited
  • 2017Cause marketing and customer profitability51 cited
  • 2010Marketing morals, moralizing markets: Assessing the effectiveness of fair trade as a form of boycott39 cited
  • 2007Public Interest Media Activism and Advocacy as a Social Movement: A Review of the Literature30 cited
  • 2011Explaining the Origins of Public Relations: Logics of Historical Explanation29 cited
  • 2009Public Interest Media Advocacy and Activism as a Social Movement27 cited
  • 2013Promoting the consumer society: Ernest Dichter, the Cold War and FBI22 cited
  • 2008Philanthropy as Public Relations: A Critical Perspective on Cause Marketing22 cited
  • 2015Marketing history from below: towards a paradigm shift in marketing historical research20 cited
  • 2010The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 194620 cited
  • 2008First impressions: US media portrayals of public relations in the 1920s15 cited
  • 2013The National Association of Manufacturers' Community Relations Short FilmYour Town: Parable, Propaganda, and Big Individualism12 cited

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2019
A Critical Political Economy of Web Advertising History
12 cited
  • 2009Drawing Boundaries between Markets, Nations, and Peoples, 1650-194012 cited
  • 2013Persuasion, patriotism and PR: US advertising in the Second World War11 cited