SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Advertising on trial: consumer activism and corporate public relations in the 1930s
0 references·16 citing·52 second hop
Advertising on trial: consumer activism and corporate public relations in the 1930s (2006)Advertising on trial: consumer activism a…A Critical Political Economy of Web Advertising History (2019)A Critical Political Economy …Journalistic interventions: The structural factors affecting the global emergence of fact-checking (2017)Journalistic interventions: T…Cause marketing and customer profitability (2017)Cause marketing and customer …Marketing history from below: towards a paradigm shift in marketing historical research (2015)Marketing history from below:…The National Association of Manufacturers' Community Relations Short FilmYour Town: Parable, Propaganda, and Big Individualism (2013)The National Association of M…Promoting the consumer society: Ernest Dichter, the Cold War and FBI (2013)Promoting the consumer societ…Persuasion, patriotism and PR: US advertising in the Second World War (2013)Persuasion, patriotism and PR…The subsiding sizzle of advertising history (2011)The subsiding sizzle of adver…From Socialism to “Sentiment”: Toward a Political Economy of Communities, Counterpublics, and Their Media Through Jewish Working Class History (2011)From Socialism to “Sentiment”…Explaining the Origins of Public Relations: Logics of Historical Explanation (2011)Explaining the Origins of Pub…The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946 (2010)The Codevelopment of Trademar…Marketing morals, moralizing markets: Assessing the effectiveness of fair trade as a form of boycott (2010)Marketing morals, moralizing …Public Interest Media Advocacy and Activism as a Social Movement (2009)Public Interest Media Advocac…Drawing Boundaries between Markets, Nations, and Peoples, 1650-1940 (2009)Drawing Boundaries between Ma…First impressions: US media portrayals of public relations in the 1920s (2008)First impressions: US media p…Public Interest Media Activism and Advocacy as a Social Movement: A Review of the Literature (2007)Public Interest Media Activis…Content Analysis in Consumer Research (1977)Decoding Advertisements: Ideology and Meaning in Advertising (1978)Advertising the American Dream (1985)Historical research in marketing theory and practice: a review essay (2014)Advertising at the threshold: Paratextual promotion in the era of media convergence (2018)A history of content marketing (2021)Broadening the Concept of Marketing (1969)Utopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 1 (2001)Evolving to a New Dominant Logic for Marketing (2003)Consumo y desarrollo en el tercer gobierno peronista (2017)The Economics of Imperfect Competition. (1934)The Theory of Monopolistic Competition (1957)Consumer Evaluations of Brand Extensions (1990)Voices passed (2011)From label to trademark (2012)Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing (2019)Political Virtue and Shopping (2003)Journal of International Development (2006)Politics, Products, and Markets: Exploring Political Consumerism Past and Present (2008)The Affluent Society (1958)The New Industrial State (2007)Totality and Infinity: An Essay on Exteriority (2011)Marketing and the Cold War: an overview (2016)The porosity of the consumer (2023)Mapping Public Relations in Europe: Writing National Histories against the US Paradigm (1970)The Interpretation of Cultures: Selected Essays. (1975)Culture in Action: Symbols and Strategies (1986)Political Science and the Three New Institutionalisms (1996)Public relations and historical sociology: Historiography as reflexive critique (2014)Where is Public Relations Historiography? Philosophy of History, Historiography and Public Relations (2015)Movements and Media as Interacting Systems (1993)Social Movements: A Cognitive Approach (1993)The Role of the Client in Informing Science: (2009)Soldering Toward Media Democracy (2012)Los medios comunitarios y alternativos en el ciclo de protestas ciudadanas desde el 15M (2015)The Whole World Is Watching: Mass Media in the Making & Unmaking of the New Left (2017)Framing political opportunity (1996)Introduction: Opportunities, mobilizing structures, and framing processes – toward a synthetic, comparative perspective on social movements (1996)Radical Media: Rebellious Communication and Social Movements (2001)Beyond “Dudecore”? Challenging Gendered and “Raced” Technologies Through Media Activism (2010)The Effects of Mass Communication (1961)Motivated Skepticism in the Evaluation of Political Beliefs (2006)When Corrections Fail: The Persistence of Political Misperceptions (2010)Fighting Misperceptions and Doubting Journalists’ Objectivity: A Review of Fact-checking Literature (2018)Principles and Boundaries of Fact-checking: Journalists’ Perceptions (2018)How Do They Debunk “Fake News”? A Cross-National Comparison of Transparency in Fact Checks (2019)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Behavioral Consequences of Service Quality (1996)The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars (2019)Sponsorship in focus: a typology of sponsorship contexts and research agenda (2020)Unlocking the Power of Reporting: Exploring the Link between Voluntary Sustainability Reporting, Customer Behavior, and Firm Value (2023)Advances in Consumer Research (2025)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2017Journalistic interventions: The structural factors affecting the global emergence of fact-checking229 cited
  • 2011The subsiding sizzle of advertising history62 cited
  • 2017Cause marketing and customer profitability51 cited
  • 2010Marketing morals, moralizing markets: Assessing the effectiveness of fair trade as a form of boycott39 cited
  • 2007Public Interest Media Activism and Advocacy as a Social Movement: A Review of the Literature30 cited
  • 2011Explaining the Origins of Public Relations: Logics of Historical Explanation29 cited
  • 2009Public Interest Media Advocacy and Activism as a Social Movement27 cited
  • 2013Promoting the consumer society: Ernest Dichter, the Cold War and FBI22 cited
  • 2015Marketing history from below: towards a paradigm shift in marketing historical research20 cited
  • 2010The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 194620 cited
  • 2008First impressions: US media portrayals of public relations in the 1920s15 cited
  • 2013The National Association of Manufacturers' Community Relations Short FilmYour Town: Parable, Propaganda, and Big Individualism12 cited
  • 2019A Critical Political Economy of Web Advertising History12 cited
  • 2009

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Drawing Boundaries between Markets, Nations, and Peoples, 1650-1940
12 cited
  • 2013Persuasion, patriotism and PR: US advertising in the Second World War11 cited
  • 2011From Socialism to “Sentiment”: Toward a Political Economy of Communities, Counterpublics, and Their Media Through Jewish Working Class History10 cited