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• 2002Antecedents and Consequences of Web Advertising Credibility248 cited
• 2014Redefining virality in less broad strokes: Predicting viral behavioral intentions from motivations and uses of Facebook and Twitter226 cited
• 2008Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel215 cited
• 2002Horizontal and Vertical Individualism and Achievement Values203 cited
• 2013Online shopping delivery delay: Finding a psychological recovery strategy by online consumer experiences84 cited
• 1992Brand Globally but Advertise Locally?: An Empirical Investigation84 cited
• 2000Cultural values and advertising in Malaysia: views from the industry83 cited
• 2013Psychophysiological Responses to Background Brand Placements in Video Games58 cited
• 1998Marketing Dèjá Vu: The Discovery of Integrated Marketing Communications56 cited
• 2008The Stealth Influence of Covert Marketing and Much Ado about what May be Nothing53 cited
• 2018Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition52 cited
• 2020Vulnerability in a tracked society: Combining tracking and survey data to understand who gets targeted with what content51 cited
• 2008Content preparation for cross-cultural e-commerce: a review and a model47 cited