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The marketing of nations: a strategic approach to building national wealth
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  • 2004A War of Words234 cited
  • 2008How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding228 cited
  • 2008Strategic responses to institutional changes: ‘Indigenous growth’ model of the Indian pharmaceutical industry81 cited
  • 2005Entrepreneurial Climate and U.S. State Foreign Trade Offices as Predictors of Export Success42 cited
  • 2001Orienting Curricula and Teaching to Produce International Managers for Global Competition36 cited
  • 2014Export Intensity and MNE Customers’ Environmental Requirements: Effects on Local Chinese Suppliers’ Environment Strategies33 cited
  • 2014The risks of nation branding as crisis response: A case study of how the Danish government turned the Cartoon Crisis into a struggle with Globalization22 cited
  • 2004Examining the factors which influence performance measurement and management in the Thai banking industry: an application of the balanced scorecard framework21 cited
  • 2017Improving candy industry competitiveness: Retailers’ perception regarding customer satisfaction21 cited
  • 2012Development and Growth through Economic Diversification: Are there Solutions for Continued Challenges Faced by Brunei Darussalam?14 cited
  • 2011PERUBAHAN SOSIAL BUDAYA DAN EKONOMI INDONESIA DAN PENGARUHNYA TERHADAP PENDIDIKAN12 cited
  • 2010A Knowledge Framework for Development3 cited
  • 2001

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MARKETING PLACES. A RESOURCE-BASED APPROACH AND EMPIRICAL EVIDENCE FROM THE EUROPEAN EXPERIENCE
3 cited
  • 2004When languages collide: language and conflict in Palestine and Israel2 cited
  • 2010A Knowledge Framework for Development - Empirical Investigation of 30 Societies0 cited
  • 2010Notice of Retraction: Study on the Formation Mechanisms of Ganzhou Navel Orange Characteristic Industrial Cluster Based on Organizational Ecology0 cited