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Football U: spectator sports in the life of the American university
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  • 2013Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages72 cited
  • 2006Gender Equity in Intercollegiate Athletics: Determinants of Title IX Compliance67 cited
  • 2006On and off campus: Colleges and universities as local stakeholders54 cited
  • 2008Message in a Bottle: University Advertising During Bowl Games49 cited
  • 2015Diverging Revenues, Cascading Expenditures, and Ensuing Subsidies: The Unbalanced and Growing Financial Strain of Intercollegiate Athletics on Universities and Their Students49 cited
  • 2010Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship: Development of a theoretical framework46 cited
  • 2013Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball37 cited
  • 2013Qualitative Assessment of Rivalry and Conference Realignment in Intercollegiate Athletics33 cited
  • 2011The Football Factor: Shaping Community on Campus33 cited
  • 2013Measuring effects of naming-rights sponsorships on college football fans’ purchasing intentions28 cited
  • 2012To Name it or not Name it: Consumer Perspectives on Facility Naming Rights Sponsorship in Collegiate Athletics15 cited
  • 2011Faculty satisfaction with intercollegiate athletics.14 cited
  • 2014

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Further Support for the Team Identification - Social Psychological Health Model: Relationships between Identification of College Sport Teams, Vitality, and Social Avoidance/Distress among College Students
13 cited
  • 2012In search of the winning image: assessing the connection between athletics success on perceptions of external prestige.12 cited
  • 2011Social Capital and College Sport: In Search of the Bridging Potential of Intercollegiate Athletics12 cited