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Marketing Mix Strategies towards the Bottom of the Pyramid: a study of the Brazilian market
16 references·2 citing·34 second hop
Marketing Mix Strategies towards the Bottom of the Pyramid: a study of the Brazilian market (2013)Marketing Mix Strategies towards the Bott…Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices (2011)Impact of Emerging Markets on…The fortune at the bottom of the pyramid (2010)The fortune at the bottom of …Challenges in Marketing Socially Useful Goods to the Poor (2010)Challenges in Marketing Socia…Building theories from case study research (2009)Building theories from case s…The quest for the fortune at the bottom of the pyramid: potential and challenges (2008)The quest for the fortune at …Serving the world's poor: innovation at the base of the economic pyramid (2007)Serving the world's poor: inn…Fortune at the bottom of the pyramid, the: eradicating poverty through profits (2006)Fortune at the bottom of the …Misfortune at the Bottom of the Pyramid (2005)Misfortune at the Bottom of t…Reinventing strategies for emerging markets: beyond the transnational model (2004)Reinventing strategies for em…Crafting and Executing Strategy : The Quest for Competitive Advantage - Concepts and Cases (2004)Crafting and Executing Strate…Research Methods for Business Students (2003)Research Methods for Business…Serving the world's poor, profitably. (2002)Serving the world's poor, pro…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…The 4P Classification of the Marketing Mix Revisited (1992)The 4P Classification of the …Global Shift: Mapping the Changing Contours of the World Economy (1988)Global Shift: Mapping the Cha…Principles of Marketing (1972)Principles of MarketingRethinking Marketing Mix Strategies for the Bottom of the Pyramid (2023)Rethinking Marketing Mix Stra…4A'S marketing strategy and bottom of pyramid populations : the case of Gua Musang, Kelantan (2015)4A'S marketing strategy and b…A resource‐based view of the firm (1984)Leveraging Digital Technologies: How Information Quality Leads to Localized Capabilities and Customer Service Performance1 (2013)Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation (2016)Culture's Consequences (2018)Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage (2019)The Competitive Advantage of Nations (1991)The Theory of Economic Development (2003)An institution-based view of international business strategy: a focus on emerging economies (2008)Qualitative Data Analysis (2008)From Strategy to Business Models and onto Tactics (2010)Invited Editorial: A Natural-Resource-Based View of the Firm (2010)Survey response rate levels and trends in organizational research (2008)Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research (2013)Green supply chain management: A review and bibliometric analysis (2015)A typology of social entrepreneurs: Motives, search processes and ethical challenges (2008)Business models for sustainable innovation: state-of-the-art and steps towards a research agenda (2012)The Circular Economy – A new sustainability paradigm? (2016)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Defining urban resilience: A review (2015)Urban resilience for whom, what, when, where, and why? (2016)Global value chains: A review of the multi-disciplinary literature (2020)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Corporate Social Responsibility Theories: Mapping the Territory (2004)Why would corporations behave in socially responsible ways? an institutional theory of corporate social responsibility (2007)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)The Business Model: Recent Developments and Future Research (2011)Theory Building From Cases: Opportunities And Challenges (2007)The qualitative research interview (2011)Positioning and Presenting Design Science Research for Maximum Impact1 (2013)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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References

  • 2003Research Methods for Business Students17,197 cited
  • 2009Building theories from case study research11,299 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1972Principles of Marketing5,587 cited
  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits2,171 cited
  • 2002Serving the world's poor, profitably.1,520 cited
  • 2004Reinventing strategies for emerging markets: beyond the transnational model1,438 cited
  • 1988Global Shift: Mapping the Changing Contours of the World Economy1,126 cited
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  • 2007Serving the world's poor: innovation at the base of the economic pyramid347 cited
  • 2008The quest for the fortune at the bottom of the pyramid: potential and challenges197 cited
  • 2005Misfortune at the Bottom of the Pyramid148 cited

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  • 2010Challenges in Marketing Socially Useful Goods to the Poor118 cited
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    • 20154A'S marketing strategy and bottom of pyramid populations : the case of Gua Musang, Kelantan0 cited
    • 2023Rethinking Marketing Mix Strategies for the Bottom of the Pyramid0 cited