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Introduction to marketing
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  • 2013The relationship between product quality and purchase intention: The case of Malaysias national motorcycle/scooter manufacturer63 cited
  • 20154Ps: A Strategy to Secure Customers’ Loyalty via Customer Satisfaction49 cited
  • 2009Product Differentiation, Store Differentiation, and Assortment Depth48 cited
  • 2013Consumer shopping behaviour on the Internet: insights from Malaysia46 cited
  • 2011Food Quality Attributes among Malaysia’s Fast Food Customer45 cited
  • 2010Influence of Shopping Orientation and Store Image on Patronage of Furniture Store40 cited
  • 2017Rethinking functionality and emotions in the service consumption process: the case of funeral services25 cited
  • 2008A case of mistaken identity: theory, practice and the marketing textbook18 cited
  • 2013Applying marketing management and communication management theories to increase client retention in the short-term insurance industry16 cited
  • 2009Problems and Prospects of Marketing in Developing Economies: The Nigerian Experience14 cited
  • 2016Modeling the Influence of Relationship Marketing, Green Marketing and Innovative Marketing on the Business Performance of Small, Medium and Micro Enterprises (SMMES)12 cited
  • 2008The Ethical and Unethical Dimensions of Marketing11 cited
  • 2012Measuring Marketing Performance11 cited

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  • 2014The impact of personal selling on the productivity of selected banks in Calabar Metropolis10 cited
  • 2015ANALYZING THE EFFECT OF VIRTUAL ATMOSPHERIC CUES, SALES PROMOTIONS, AND SITUATIONAL FACTORS ON ONLINE IMPULSE BUYING IN MANADO6 cited
  • 2015FACTORS AFFECTING CONSUMER PURCHASE DECISION ON INSURANCE PRODUCT IN PT. PRUDENTIAL LIFE ASSURANCE MANADO6 cited