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Cited by

• 1996Political marketing ‐ vive la différence!295 cited
• 1997Market orientation in the top 200 British charity organizations and its impact on their performance191 cited
• 1996Giving to charity: questioning the donor decision process175 cited
• 2006Market Orientations in the Nonprofit and Voluntary Sector: A Meta-Analysis of Their Relationships With Organizational Performance163 cited
• 2001Market versus societal orientation in the nonprofit context154 cited
• 2002Market orientation and social services in private non‐profit organisations132 cited
• 1988A conceptual model of consumer evaluation of recreation service quality126 cited
• 2012What Makes People Hot? Applying the Situational Theory of Problem Solving to Hot-Issue Publics119 cited
• 2004Market Orientation in the Nonprofit Sector: Taking Multiple Constituencies into Consideration115 cited
• 1990Benefit Segmentation for Fund Raisers114 cited
• 1989Festival Management: A Case Study Perspective111 cited
• 1993A Taxonomy of Leisure Purchase Decision Paradigms Based on Level of Involvement77 cited
• 1993Market Orientation and Nonprofit Organizations63 cited
• 2008Peter Drucker on marketing: an exploration of five tenets