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• 2015Advertising in social media: a review of empirical evidence362 cited
• 2019Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry164 cited
• 2013Softening the Blow: Company Self-Disclosure of Negative Information Lessens Damaging Effects on Consumer Judgment and Decision Making87 cited
• 2010The workings and limits of subliminal advertising: The role of habits71 cited
• 2020“The Big Women”: A textual analysis of Chinese viewers’ perception toward femvertising vlogs56 cited
• 2015Effects of Music in Advertising: Three Experiments Replicating Single-Exposure Musical Conditioning of Consumer Choice (Gorn 1982) in an Individual Setting40 cited
• 2016Me, myself, and Ikea: Qualifying generic self-referencing effects in brand judgment35 cited
• 2013The Adjective Frequency in Advertising English Slogans25 cited
• 2017Promoting consumer environmental friendly purchase behaviour: a synthesized model from three short-term longitudinal studies in Australia23 cited
• 2023Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis23 cited
• 2015When comparative valence frame affects brand extension evaluations: the moderating role of parent-extension fit19 cited
• 2018Neuromarketing Tools in Studies on Models of Social Issue Advertising Impact on Recipients18 cited