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Marketing Technology as a Service
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Marketing Technology as a Service (2012)Marketing Technology as a ServiceDiffusion of Innovations 1 (2019)Diffusion of Innovations 1Production-Line Approach to Service (2012)Production-Line Approach to S…Service Management and Marketing (2011)Service Management and Market…The Loyalty Effect (2001)The Loyalty EffectScenario Planning: Managing for the Future (1998)Scenario Planning: Managing f…Reengineering the Corporation (1993)Reengineering the CorporationECONOMIC CONSEQUENCES OF THE PEACE (1992)ECONOMIC CONSEQUENCES OF THE …Crossing the Chasm (1991)Crossing the ChasmZero defections: quality comes to services. (1990)Zero defections: quality come…How Competitive Forces Shape Strategy (1989)How Competitive Forces Shape …A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Cultural dimensions in management and planning (1984)Cultural dimensions in manage…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSIn search of excellence: Lessons from America's best- run companies (1983)In search of excellence: Less…How to Design a Service (1982)How to Design a ServiceBreaking Free from Product Marketing (1977)Breaking Free from Product Ma…Social Theory and Social Structure (1958)What Is "New" about a New Product? (1960)The Strength of Weak Ties (1973)Diffusion of innovations (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Towards a Theory of Cultural Influence on the Development of Accounting Systems Internationally (1988)Motivation and Personality (1997)Internal organisational factors influencing corporate social and ethical reporting (2002)Experiential Knowledge and Cost in the Internationalization Process (2015)Free Competition and the Optimal Amount of Fraud (1973)Advertising as Information (1974)An Investigation into the Determinants of Customer Satisfaction (1982)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)A Generic Concept of Marketing (1972)The marketing of professional services (1972)Marketing Activities in the Service Industries (1974)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Evolving to a New Dominant Logic for Marketing (2003)The Capabilities of Market-Driven Organizations (1994)A Natural-Resource-Based View of the Firm (1995)Computing Productivity: Firm-Level Evidence (2003)Modernization, Cultural Change, and Democracy (2001)Modernization, cultural change, and democracy the human development sequence (2005)Brands and Branding: Research Findings and Future Priorities (2006)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)Measuring Organizational Cultures: A Qualitative and Quantitative Study Across Twenty Cases (1990)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Competing through service: Insights from service-dominant logic (2006)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)How information gives you competitive advantage (1985)Dynamic capabilities: what are they? (2000)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)
this work references cited by second hop

References

  • 2019Diffusion of Innovations 137,557 cited
  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research22,085 cited
  • 1990Zero defections: quality comes to services.5,435 cited
  • 1983In search of excellence: Lessons from America's best- run companies4,442 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1989How Competitive Forces Shape Strategy3,271 cited
  • 1993Reengineering the Corporation2,520 cited
  • 1977Breaking Free from Product Marketing2,056 cited
  • 1984Cultural dimensions in management and planning1,489 cited
  • 2011Service Management and Marketing1,414 cited
  • 2001The Loyalty Effect1,408 cited
  • 1982How to Design a Service1,082 cited
  • 1991Crossing the Chasm1,053 cited
  • 1992ECONOMIC CONSEQUENCES OF THE PEACE718 cited
  • 1998Scenario Planning: Managing for the Future631 cited
  • 2012Production-Line Approach to Service535 cited

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