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The end of advertising as we know it
0 references·12 citing·47 second hop
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Cited by

  • 2014The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective71 cited
  • 2005The importance of creative match in television sponsorship35 cited
  • 2004O customer, where art thou?26 cited
  • 2007The Paradigm Shift in Advertising and its Meaning for Advertising-Supported Media26 cited
  • 2005Tożsamość marek należących do sieci detalicznych22 cited
  • 2008Exploring Market Orientation and Satisfaction of Partners in the Sponsorship Relationship22 cited
  • 2010A Brief History of Advertising in America20 cited
  • 2008Social Computing: Study on the Use and Impacts of Collaborative Content13 cited
  • 2013Journalism and Media Convergence11 cited
  • 2013New practices in marketing to Generation Y. product placement in Romanian pop music videos10 cited
  • 2008The Future of TV Commercials: Not as Bleak as Proclaimed8 cited
  • 2010La evolución del discurso racional al discurso emocional en El Sol. El Festival Iberoamericano de la Comunicación Publicitaria (1988-1998-2008).7 cited

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