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Advertising Exposure, Memory and Choice
0 references·12 citing·47 second hop
Advertising Exposure, Memory and Choice (2013)Advertising Exposure, Memory and ChoiceHow Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption (2017)How Chipotle used unbranded c…Impact of Advertisement on Consumer Choice : A Case of SME and Consumers (2015)Impact of Advertisement on Co…The image management function of sponsorship (2012)The image management function…Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries (2010)Assessing beliefs, attitudes,…A framework for understanding individual response to regulation (2010)A framework for understanding…Empathetic responses to advertising: Testing a network of antecedents and consequences (2008)Empathetic responses to adver…Effects of green brand communication on brand associations and attitude (2006)Effects of green brand commun…The Piecemeal Approach to Comparative Advertising (2001)The Piecemeal Approach to Com…The Diagnosticity of Advertising Generated Brand Attitudes in Brand Choice Contexts (2001)The Diagnosticity of Advertis…Competitive interference effects in memory for advertising: are familiar brands exempt? (2001)Competitive interference effe…Building Identities in a Mass-Communication World: A Commentary on Steven Miles's 'The Cultural Capital of Consumption' (1996)Building Identities in a Mass…Impact of consumers' confidence in judgements about missing information on product evaluations (1992)Impact of consumers' confiden…Theories of attitude change (1967)Handbook of consumer behavior (1991)How mental systems believe. (1991)Professionals' views of comparative advertising and the scholarly research literature: A review and synthesis (2014)The psychology of interpersonal relations. (1958)Job Market Signaling (1973)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)An evaluation of the effectiveness of rugby event sponsorship: a study of Dove Men+Care and the Welsh Rugby Union (2014)An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity (2017)Old and exciting? 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Cited by

  • 2010Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries177 cited
  • 2001Competitive interference effects in memory for advertising: are familiar brands exempt?42 cited
  • 2008Empathetic responses to advertising: Testing a network of antecedents and consequences41 cited
  • 2010A framework for understanding individual response to regulation32 cited
  • 2001The Diagnosticity of Advertising Generated Brand Attitudes in Brand Choice Contexts27 cited
  • 1992Impact of consumers' confidence in judgements about missing information on product evaluations27 cited
  • 2006Effects of green brand communication on brand associations and attitude19 cited
  • 2012The image management function of sponsorship14 cited
  • 2001The Piecemeal Approach to Comparative Advertising13 cited
  • 2017How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption9 cited
  • 2015Impact of Advertisement on Consumer Choice : A Case of SME and Consumers8 cited
  • 1996Building Identities in a Mass-Communication World: A Commentary on Steven Miles's 'The Cultural Capital of Consumption'8 cited

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