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Introduction to Marketing Concepts
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Introduction to Marketing Concepts (2006)Introduction to Marketing ConceptsA review on the use of eeg for the investigation of the factors that affect Consumer’s behavior (2024)A review on the use of eeg fo…The Determinants of the Choices of Payment Methods for Goods and Services Transaction in Vietnam (2018)The Determinants of the Choic…Developing a Territory Balanced Scorecard approach to manage projects for local development: Two case studies (2011)Developing a Territory Balanc…The Marketing Philosophy and Challenges for the New Millennium (2010)The Marketing Philosophy and …Principles of Marketing (1972)The Effect of a Market Orientation on Business Profitability (1990)The marketing book (2003)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The balanced scorecard : measures that drive performance (1992)A hybrid fuzzy multiple criteria group decision making approach for sustainable project selection (2012)Private–Public Partnership as a Tool to Promote Entrepreneurship for Sustainable Development: WWP Torrearte Experience (2016)Stimulating technological innovation through incentives: Perceptions of Australian and Brazilian firms (2017)Delivering quality service: balancing customer perceptions and expectations (1990)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Multivariate Data Analysis (2000)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)The influence of online product recommendations on consumers’ online choices (2004)Construal-level theory of psychological distance. (2010)
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  • 2011Developing a Territory Balanced Scorecard approach to manage projects for local development: Two case studies52 cited
  • 2024A review on the use of eeg for the investigation of the factors that affect Consumer’s behavior18 cited
  • 2010The Marketing Philosophy and Challenges for the New Millennium15 cited
  • 2018The Determinants of the Choices of Payment Methods for Goods and Services Transaction in Vietnam8 cited

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