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Consumer Behavior, an Information Processing Perspective
0 references·16 citing·55 second hop
Consumer Behavior, an Information Processing Perspective (1982)Consumer Behavior, an Information Process…The relationship of Brand Commitment, Brand Credibility, Perceived Quality, Customer Satisfaction and brand loyalty: an empirical study on Stylo shoes (2014)The relationship of Brand Com…Impact of Brand Credibility and Consumer Values on Consumer Purchase Intentions in Pakistan (2012)Impact of Brand Credibility a…Brand credibility, customer loyalty and the role of religious orientation (2012)Brand credibility, customer l…Consumer E-Tailer Choice Strategies at On-Line Shopping Comparison Sites (2007)Consumer E-Tailer Choice Stra…The Effects of Cause-Related Marketing on Company and Brand Attitudes (2005)The Effects of Cause-Related …Demographic characteristics of consumers who find it difficult to decide (2005)Demographic characteristics o…Incorporating price sensitivity measurement into the software engineering process (2004)Incorporating price sensitivi…Consumers' information search when making investment decisions (2002)Consumers' information search…The effects of an advertising retrieval cue on young children's memory and brand evaluations (1994)The effects of an advertising…Church Advertising: Views of the Clergy and General Public (1986)Church Advertising: Views of …Characteristics of Radio Commercials and Their Recall Effectiveness (1986)Characteristics of Radio Comm…Methodological and Theoretical Foundations of Advertising Copytesting: A Review (1985)Methodological and Theoretica…Metatheory and Metamethodology in Marketing: A Lakatosian Reconstruction (1985)Metatheory and Metamethodolog…An Attitude-Behavior Framework for Distribution Channel Management (1985)An Attitude-Behavior Framewor…How Concept Knowledge Affects Concept Evaluation (1984)How Concept Knowledge Affects…Marketing communications (1983)Marketing communicationsThe General Theory of Employment, Interest and Money. 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  • 1994The effects of an advertising retrieval cue on young children's memory and brand evaluations46 cited
  • 1985Methodological and Theoretical Foundations of Advertising Copytesting: A Review44 cited
  • 1986Church Advertising: Views of the Clergy and General Public39 cited
  • 1983Marketing communications33 cited
  • 2012Impact of Brand Credibility and Consumer Values on Consumer Purchase Intentions in Pakistan32 cited
  • 2005The Effects of Cause-Related Marketing on Company and Brand Attitudes25 cited
  • 2004Incorporating price sensitivity measurement into the software engineering process

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22 cited
  • 2014The relationship of Brand Commitment, Brand Credibility, Perceived Quality, Customer Satisfaction and brand loyalty: an empirical study on Stylo shoes21 cited
  • 1984How Concept Knowledge Affects Concept Evaluation19 cited