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Operations Management: Quality and Competitiveness in a Global Environment
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(1990)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Effect on Brand Loyalty in Mobile Phone Purchasing (A Case Study In Bahawalpur, Pakistan) (2017)Usability Study and Users’ Perception of Smartwatch: Study on Indonesian Customer (2019)
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  • 2007Evolution of operations management: past, present and future102 cited
  • 2017International Competitiveness and the Fourth Industrial Revolution67 cited
  • 2016Supply Chain Configuration65 cited
  • 2017Relationship between Inventory Management and Uncertain Demand for Fast Moving Consumer Goods Organisations50 cited
  • 2013Technological innovation and operational effectiveness: their role in achieving performance improvements48 cited
  • 2009Influence of Brand Loyalty on Consumer Sportswear42 cited
  • 2012Key drivers of automobile brand choice in sub‐Saharan Africa: the case of Ghana40 cited
  • 2009The necessary alignment between technology innovation effectiveness and operational effectiveness37 cited
  • 2021Multi-indicator supply chain management framework for food convergent innovation in the dairy business35 cited
  • 2015Factors Affecting Ghanaian Consumers’ Purchasing Decision of Bottled Water30 cited
  • 2008Resilience of super users’ mental models of enterprise-wide systems27 cited
  • 2012Fuzzy Inventory Control System for Uncertain Demand and Supply25 cited
  • 2020The Influence of Quality on Consumers’ Purchase Intention between Local and Multinational Cosmetic Firm20 cited
  • 2009Inventory control as a discrete system control for the fixed-order quantity system

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18 cited
  • 2013The Effect of Brand Characteristics on Brand Loyalty A Study of Cosmetics Products in Peshawar Pakistan15 cited
  • 2016A metaheuristic approach to solving a multiproduct EOQ-based inventory problem with storage space constraints15 cited