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• 2012The role of the sales employee in securing customer satisfaction72 cited
• 2006Values‐based service brands: narratives from IKEA68 cited
• 2008Customer loyalty and employee engagement: an alignment for value66 cited
• 2013Aligning employee service recovery performance with brand values: The role of brand-specific leadership51 cited
• 2012Transformational leadership and branding behavior in Taiwanese hotels49 cited
• 2010Customer-Oriented Behaviour of Front-Line Service Employees: The Need to be Both Willing and Able49 cited
• 2006Obtaining employee commitment to living the brand of the organisation47 cited
• 2014Employer Brand Management: Practical Lessons from the World's Leading Employers36 cited
• 2009Customer Experiences, Interactions, Relationships and Corporate Reputation: A Conceptual Approach31 cited
• 2020Examining the consequences of customer-oriented deviance in retail30 cited
• 2009A step‐by‐step process to build valued brands29 cited
• 2007Bringing the brand to life: Structural conditions of brand-consistent employee behavior28 cited
• 2011Werbung als Verhaltensvorbild für Mitarbeiter16 cited
• 2016Marken-Commitment von Mitarbeitern aufbauen