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• 2014Customer Experience Management: An Exploratory Study on the Parameters Affecting Customer Experience for Cellular Mobile Services of a Telecom Company58 cited
• 2004Restaurant Choice48 cited
• 2012A Conceptual Study on Consumers’ Purchase Intention of Broadband Services: Service Quality and Experience Economy Perspective28 cited
• 2018Users’ reactions captured by means of an EEG headset on viewing the presentation of sustainable designs using verbal narrative26 cited
• 2020Film or Film Brand? UK Consumers’ Engagement with Films as Brands19 cited
• 2004Akzeptanz im E-Commerce — Begriff, Modell, Implikationen15 cited
• 2007Why Malaysians join and stay on in a Multi-Level marketing Company13 cited
• 2012Exploring consumer's attitudes and behavior toward product placement in television shows10 cited
• 2013Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention8 cited
• 2008Structuring a choice model for mass customisation7 cited