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Assessing the expectations associated with pharmaceutical pill colour and shape
16 references·1 citing·44 second hop
Assessing the expectations associated with pharmaceutical pill colour and shape (2015)Assessing the expectations associated wit…On tasty colours and colourful tastes? Assessing, explaining, and utilizing crossmodal correspondences between colours and basic tastes (2015)On tasty colours and colourfu…The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions (2013)The Marketers’ Prismatic Pale…Predictive packaging design: Tasting shapes, typefaces, names, and sounds (2013)Predictive packaging design: …Color Psychology: Effects of Perceiving Color on Psychological Functioning in Humans (2013)Color Psychology: Effects of …Multisensory Development (2012)Multisensory DevelopmentColor-in-Context Theory (2012)Color-in-Context TheoryExciting red and competent blue: the importance of color in marketing (2011)Exciting red and competent bl…Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis (2010)Studying the influence of pac…Does Food Color Influence Taste and Flavor Perception in Humans? 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References

  • 2013Color Psychology: Effects of Perceiving Color on Psychological Functioning in Humans951 cited
  • 1973A Cross-Cultural Study of the Affective Meanings of Color849 cited
  • 2011Exciting red and competent blue: the importance of color in marketing735 cited
  • 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences604 cited
  • 2010Does Food Color Influence Taste and Flavor Perception in Humans?541 cited
  • 2005Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue499 cited
  • 2003Color and shopping intentions448 cited
  • 2013The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions399 cited
  • 2010Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis356 cited
  • 1996Effect of colour of drugs: systematic review of perceived effect of drugs and of their effectiveness313 cited
  • 2012Color-in-Context Theory305 cited
  • 2001Food, People and Society. A European Perspective of Consumers' Food Choices274 cited
  • 2012Multisensory Development258 cited
  • 2015On tasty colours and colourful tastes? Assessing, explaining, and utilizing crossmodal correspondences between colours and basic tastes237 cited

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  • 2009Grape expectations: The role of cognitive influences in color–flavor interactions232 cited
  • 2013Predictive packaging design: Tasting shapes, typefaces, names, and sounds215 cited
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    • 2025From notice to decision: How does packaging color shape consumers' perception and purchase intention toward over-the-counter drugs7 cited