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Marketing : neue Ergebnisse aus Forschung und Praxis
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Marketing : neue Ergebnisse aus Forschung und Praxis (1978)Marketing : neue Ergebnisse aus Forschung…New algorithms for product positioning (1998)New algorithms for product po…Modeling the effect of advertising on price response: An econometric framework and some preliminary findings (1989)Modeling the effect of advert…Dynamische Erklärungen des Nachfragerverhaltens aus Carryover-Effekt und Responsefunktion (1979)Dynamische Erklärungen des Na…The Theory of Monopolistic Competition (1957)Science and Statistics (1976)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Who wins when price information is more ubiquitous? An experiment to assess how infomediaries influence price (2009)An experimental study of relationships between attitudes, brand preference, and choice (1972)Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review (1979)Recent contributions to optimal product positioning and buyer segmentation (1989)Grundlagen der Betriebswirtschaftslehre (1969)Testing for Serial Correlation in Least-Squares Regression When Some of the Regressors are Lagged Dependent Variables (1970)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)
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  • 1989Modeling the effect of advertising on price response: An econometric framework and some preliminary findings15 cited
  • 1979Dynamische Erklärungen des Nachfragerverhaltens aus Carryover-Effekt und Responsefunktion9 cited
  • 1998New algorithms for product positioning8 cited

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