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Services Marketing: Principles and Practice · Study

BookServices Marketing: Principles and Practice

Adrian J Palmer1995

Book1995

Services Marketing: Principles and Practice

Adrian J Palmer · Catherine A. Cole

72 citations·0/0 files stored

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Service and Product Innovation

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 72 citations exist upstream.

Cited by

2001Service guarantees: a strategic mechanism to minimise customers’ perceived risk in service organisations 2017The Impact of Islamic Banks' Service Quality Perception on Jordanian Customers Loyalty 2000Erratum 2004The Impact of E-Commerce on Entry-Mode Strategies of Service Firms: A Conceptual Framework and Research Propositions 1996Perceptions of services 2008Reference Models and Modeling Languages for Product-Service Systems Status-Quo and Perspectives for Further Research 2014Developing and validating a hierarchical model of service quality of retail banks 2011Seeking efficiency through productisation: a case study of small KIBS participating in a productisation project

Details

Year1995

Typebook

Published1995-02-02

Languageen

Citations72

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

Identifiers

openalex_workW657501256

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