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A Study of Cooperative Advertising in a Manufacturer-Retailer Supply Chain
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A Study of Cooperative Advertising in a Manufacturer-Retailer Supply Chain (2006)A Study of Cooperative Advertising in a M…Cooperative advertising, game theory and manufacturer–retailer supply chains (2002)Cooperative advertising, game…Co-op advertising models in manufacturer–retailer supply chains: A game theory approach (2001)Co-op advertising models in m…Supply chain management: an analytical framework for critical literature review (2000)Supply chain management: an a…Dynamic cooperative advertising in a channel (2000)Dynamic cooperative advertisi…Understanding Cooperative Advertising Participation Rates in Conventional Channels (1997)Understanding Cooperative Adv…Supply chain partnerships: Opportunities for operations research (1997)Supply chain partnerships: Op…Modelling Cooperative Advertising Decisions in Franchising (1996)Modelling Cooperative Adverti…A Primer in Game Theory (1992)A Primer in Game TheoryThe Specification of Aggregate Market Models (1987)The Specification of Aggregat…Dynamic Noncooperative Game Theory (1982)Dynamic Noncooperative Game T…The Theory of the Firm and the Structure of the Franchise Contract (1978)Agency Theory and Franchising: Some Empirical Results (1992)Multi-unit franchising: Growth and management issues (1996)Marketing management: analysis. planning. implementation and control (2000)The Economics of Franchising (2005)Joint advertising, pricing and collection decisions in a closed-loop supply chain (2015)Optimal Advertising Policy under Dynamic Conditions (1962)Managing Channel Profits (1983)Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies (2009)A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains (2010)A survey of game-theoretic models of cooperative advertising (2014)Integrating the Supply Chain (1989)Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships (1990)Developmental Processes of Cooperative Interorganizational Relationships (1994)Supply chain competency: learning as a key component (2002)Lean and agile supply chain strategies and supply chain responsiveness: the role of strategic supplier partnership and postponement (2013)Effective supply chain management (2020)The Bargaining Problem (1950)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)DEA models for two‐stage processes: Game approach and efficiency decomposition (2008)Measuring performance of two-stage network structures by DEA: A review and future perspective (2009)Supply chain coordination through cooperative advertising with reference price effect (2012)Theory of games and economic behavior (2019)A New Product Growth for Model Consumer Durables (1969)Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)Book Review: Time Series Analysis: Forecasting and Control (1977)Market Penetration Costs and the New Consumers Margin in International Trade (2010)Vertical Integration and Antitrust Policy (1950)Handbook of Industrial Organization (1989)Managing Brand Equity (1991)A survey of Stackelberg differential game models in supply and marketing channels (2007)Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach (2012)Cooperative advertising models in supply chain management: A review (2013)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)A resource‐based view of the firm (1984)Development and validation of a measurement instrument for studying supply chain management practices (2005)Conducting content‐analysis based literature reviews in supply chain management (2012)The Discovery of Grounded Theory (2017)Business models and supply chains for the circular economy (2018)The effect of within‐industry diversification on firm performance: synergy creation, multi‐market contact and market structuration (2004)Game Theory in Wireless Networks: A Tutorial (2006)Modeling, Analysis and Control of Networked Evolutionary Games (2015)The Voracity Effect (1999)Large population stochastic dynamic games: closed-loop McKean-Vlasov systems and the Nash certainty equivalence principle (2006)Coalitional game theory for communication networks (2009)Game Theoretic Applications in Supply Chain Management: A Review (2005)Demand disruption and coordination of the supply chain with a dominant retailer (2008)
this work references cited by second hop

References

  • 1982Dynamic Noncooperative Game Theory4,105 cited
  • 2000Supply chain management: an analytical framework for critical literature review953 cited
  • 1992A Primer in Game Theory735 cited
  • 1997Supply chain partnerships: Opportunities for operations research399 cited
  • 2001Co-op advertising models in manufacturer–retailer supply chains: A game theory approach334 cited
  • 2000Dynamic cooperative advertising in a channel249 cited
  • 2002Cooperative advertising, game theory and manufacturer–retailer supply chains219 cited
  • 1997Understanding Cooperative Advertising Participation Rates in Conventional Channels192 cited
  • 1996Modelling Cooperative Advertising Decisions in Franchising185 cited
  • 1987The Specification of Aggregate Market Models27 cited

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