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Transformative marketing strategies in the era of new-age technologies: Principles, plan, purpose, and practice
16 references·0 citing·50 second hop
Transformative marketing strategies in the era of new-age technologies: Principles, plan, purpose, and practice (2025)Transformative marketing strategies in th…Marketing in the Metaverse: Conceptual understanding, framework, and research agenda (2022)Marketing in the Metaverse: C…Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)Social media marketing strate…The future of technology and marketing: a multidisciplinary perspective (2019)The future of technology and …The future of social media in marketing (2019)The future of social media in…Digital transformation: A multidisciplinary reflection and research agenda (2019)Digital transformation: A mul…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalization (2015)The born global firm: An entr…Closing the Marketing Capabilities Gap (2011)Closing the Marketing Capabil…An institutional approach to cross-national distance (2010)An institutional approach to …Management Innovation (2008)Management InnovationMarket orientation and performance: an integration of disparate approaches (2005)Market orientation and perfor…A critical look at technological innovation typology and innovativeness terminology: a literature review (2002)A critical look at technologi…The New Economics Of Innovation, Spillovers And Agglomeration: Areview Of Empirical Studies (1999)The New Economics Of Innovati…Dynamic capabilities and strategic management (1997)Dynamic capabilities and stra…A Transaction Cost Analysis Model of Channel Integration in International Markets (1990)A Transaction Cost Analysis M…The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)The Internationalization Proc…Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Resource-based theory in marketing (2013)Customer experience management: toward implementing an evolving marketing concept (2015)“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers (2017)THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES (1975)The Effect of National Culture on the Choice of Entry Mode (1988)Toward a Theory of International New ventures (1994)The Theory of the Growth of the Firm (1995)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)A resource‐based view of the firm (1984)The Theory of Economic Development (2003)Internationalization: From incremental to born global (2015)Exporting challenges of SMEs: A review and future research agenda (2017)Global platforms and ecosystems: Implications for international business theories (2019)Culture's Consequences: International Differences in Work-Related Values (1981)Law and Finance (1998)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Beyond Hofstede and GLOBE: Improving the quality of cross-cultural research (2010)Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage (2019)Research Methods in Business Studies (2020)Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms (1990)Open for innovation: the role of openness in explaining innovation performance among U.K. manufacturing firms (2005)A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature (2009)Leveraging External Sources of Innovation: A Review of Research on Open Innovation (2013)Diffusion of Innovations 1 (2019)The Nature of the Firm (1937)Dynamic capabilities: what are they? (2000)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)The Strength of Weak Ties (1973)Combinative Effects of Innovation Types and Organizational Performance: A Longitudinal Study of Service Organizations (2009)Building Theory about Theory Building: What Constitutes a Theoretical Contribution? (2011)Organizational innovation as an enabler of technological innovation capabilities and firm performance (2012)A Coefficient of Agreement for Nominal Scales (1960)A Systematic Review of the Literature on Digital Transformation: Insights and Implications for Strategy and Organizational Change (2020)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)Digital economy: An innovation driver for total factor productivity (2021)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers (2020)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Digital technologies: tensions in privacy and data (2022)Advances in Consumer Research (2025)
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References

  • 1997Dynamic capabilities and strategic management34,723 cited
  • 1977The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments10,872 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2019Digital transformation: A multidisciplinary reflection and research agenda5,676 cited
  • 2002A critical look at technological innovation typology and innovativeness terminology: a literature review3,470 cited
  • 2019The future of social media in marketing1,892 cited
  • 2008Management Innovation1,594 cited
  • 2010An institutional approach to cross-national distance1,343 cited
  • 2011Closing the Marketing Capabilities Gap1,078 cited
  • 2015The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalization979 cited
  • 1990A Transaction Cost Analysis Model of Channel Integration in International Markets810 cited
  • 2020Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda778 cited
  • 1999The New Economics Of Innovation, Spillovers And Agglomeration: Areview Of Empirical Studies760 cited
  • 2022Marketing in the Metaverse: Conceptual understanding, framework, and research agenda678 cited

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  • 2005Market orientation and performance: an integration of disparate approaches643 cited
  • 2019The future of technology and marketing: a multidisciplinary perspective630 cited
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