Thriving in shades of green: participative leadership, green value congruence, and innovative service behavior

Abstract

The hospitality industry's increasing awareness of environmental sustainability has fostered green innovative service behavior, a crucial aspect of its performance. The study aims to identify the influence of green participative leadership on employee green service innovative behavior via the mediating role of green knowledge sharing and the moderating effect of person-green value congruence. We collected data from 391 employees and 89 of their direct team leaders and employed a different time-lag approach, which was analyzed using multilevel structural equation modelling. The study findings revealed that green participative leadership positively influences employee green service innovative behavior, and is also mediated by green knowledge sharing. The results showed that green person-green value congruence moderates the relationship between green participative leadership, green knowledge sharing, and subsequent green service innovative behavior among hotel employees. The theoretical and practical implications for the hospitality industry are discussed.

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