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Brand Activism: Gen Z and Socio-Political Branding
16 references·0 citing·44 second hopsampled
Brand Activism: Gen Z and Socio-Political Branding (2026)Brand Activism: Gen Z and Socio-Political…‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry (2020)‘Instagram made Me buy it’: G…How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)How to SHIFT Consumer Behavio…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Generation Z: Technology and Social Interest (2015)Generation Z: Technology and …Brand authenticity: An integrative framework and measurement scale (2014)Brand authenticity: An integr…Managing Brands in the Social Media Environment (2013)Managing Brands in the Social…Brand Love (2011)Brand LoveWhen Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance (2009)When Customer Love Turns into…Crafting Brand Authenticity: The Case of Luxury Wines* (2005)Crafting Brand Authenticity: …Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Liberatory Postmodernism and the Reenchantment of Consumption (1995)Liberatory Postmodernism and …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Possessions and the Extended Self (1988)Possessions and the Extended …Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Dimensions of Brand Personality (1997)The History of Sexuality (1976)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)The Principles of Psychology (1891)Attachment and Loss (1969)The Evolution of Reciprocal Altruism (1971)Whence Consumer Loyalty? (1999)Developing Buyer-Seller Relationships (1987)Basics of Qualitative Research (1992)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Discipline and Punish: The Birth of the Prison. (1978)Power/Knowledge: Selected Interviews and Other Writings 1972-1977 (1980)Brand Community (2001)Distinction: A Social Critique of the Judgement of Taste* (2018)Evolving to a New Dominant Logic for Marketing (2003)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Interpretation of Cultures (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Digital transformation: A multidisciplinary reflection and research agenda (2019)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-Efficacy: The Exercise of Control (1999)Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective (2021)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Naturalistic inquiry (1985)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Drivers of consumer–brand identification (2012)The role of brand love in consumer‐brand relationships (2013)Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend (2015)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1988Possessions and the Extended Self9,145 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,650 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey6,834 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,752 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,725 cited
  • 2019How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework2,669 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,969 cited
  • 1995Liberatory Postmodernism and the Reenchantment of Consumption1,722 cited
  • 2011Brand Love1,678 cited
  • 2014Brand authenticity: An integrative framework and measurement scale1,208 cited
  • 2009When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance986 cited
  • 2015Generation Z: Technology and Social Interest970 cited
  • 2013Managing Brands in the Social Media Environment954 cited
  • 2005Crafting Brand Authenticity: The Case of Luxury Wines*

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913 cited
  • 2020‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry903 cited
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