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Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
0 references·16 citing·53 second hopsampled
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  • 2013Practice Prize Winner—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey257 cited
  • 2013Theory map of business marketing: Relationships and networks perspectives146 cited
  • 2017Global Customer Engagement145 cited
  • 2010Culture and age as moderators in the corporate reputation and loyalty relationship136 cited
  • 2015National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer77 cited
  • 2021Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time75 cited
  • 2009Priority Assignment Under Imperfect Information on Customer Type Identities63 cited
  • 2010Functional forms of the satisfaction–loyalty relationship63 cited
  • 2017Customer Engagement Marketing61 cited
  • 2014Consumer identification with store brands: Differences between consumers according to their brand loyalty45 cited
  • 2021WeChat mobile-payment-based smart retail customer experience: an integrated framework43 cited
  • 2017Towards digital loyalty programs: insights from customer medium preference segmentation33 cited
  • 2010Calculating, creating, and claiming value in business markets: Status and research agenda

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30 cited
  • 2013Accumulation versus instant loyalty programs: The influence of controlling policies on customers' commitments30 cited
  • 2016Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry27 cited
  • 2011Improving profitability with customer‐centric strategies: the case of a mobile content provider22 cited