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Neuromarketing and Marketing Management: Contributions of Neuroscience for the traditional Marketing Mix
16 references·1 citing·36 second hop
Neuromarketing and Marketing Management: Contributions of Neuroscience for the traditional Marketing Mix (2014)Neuromarketing and Marketing Management: …How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix (2014)How Brand Awareness Relates t…The contribution of neuroscience to consumer research: A conceptual framework and empirical review (2013)The contribution of neuroscie…On The Use of Neurophysiological Tools in Is Research: Developing A Research Agenda for Neurois1 (2012)On The Use of Neurophysiologi…Branding the brain: A critical review and outlook (2012)Branding the brain: A critica…A current overview of consumer neuroscience (2008)A current overview of consume…What is ‘neuromarketing’? A discussion and agenda for future research (2006)What is ‘neuromarketing’? A d…Neuroeconomics: How Neuroscience Can Inform Economics (2005)Neuroeconomics: How Neuroscie…The quest for consciousness: a neurobiological approach (2004)The quest for consciousness: …Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Measuring the Price Knowledge Shoppers Bring to the Store (2002)Measuring the Price Knowledge…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Back to Bentham? Explorations of Experienced Utility (1997)Back to Bentham? Explorations…Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Price Perceptions and Consume…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Principles of Marketing (1972)Principles of MarketingREJUVENATING THE MARKETING MIX THROUGH NEUROMARKETING TO CULTIVATE THE GREEN CONSUMER (2020)REJUVENATING THE MARKETING MI…RATIONAL CHOICE AND THE FRAMING OF DECISIONS (1988)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Well-being : the foundations of hedonic psychology (1999)A perspective on judgment and choice: Mapping bounded rationality. (2003)An Introduction to the Principles of Morals and Legislation (2017)The Commitment-Trust Theory of Relationship Marketing (1994)What Does the Brain Tell Us About Trust and Distrust? Evidence from a Functional Neuroimaging Study (2010)Neuromarketing: The New Science of Consumer Behavior (2011)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Measuring perceptions of brand luxury (2004)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Feeling and thinking: Preferences need no inferences. (1980)Risk as feelings. (2001)Time Discounting and Time Preference: A Critical Review (2002)“Economic man” in cross-cultural perspective: Behavioral experiments in 15 small-scale societies (2005)What is the function of the claustrum? (2005)Consciousness: here, there and everywhere? (2015)A materialist theory of the mind (2017)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)Decoding mental states from brain activity in humans (2006)Social Cognitive Neuroscience: A Review of Core Processes (2006)The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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References

  • 1972Principles of Marketing5,587 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1997Back to Bentham? Explorations of Experienced Utility2,517 cited
  • 2005Neuroeconomics: How Neuroscience Can Inform Economics2,163 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2004The quest for consciousness: a neurobiological approach812 cited
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  • 2012On The Use of Neurophysiological Tools in Is Research: Developing A Research Agenda for Neurois1403 cited
  • 2008A current overview of consumer neuroscience344 cited
  • 2002Measuring the Price Knowledge Shoppers Bring to the Store287 cited
  • 2014How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix271 cited

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  • 2013The contribution of neuroscience to consumer research: A conceptual framework and empirical review172 cited
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    • 2020REJUVENATING THE MARKETING MIX THROUGH NEUROMARKETING TO CULTIVATE THE GREEN CONSUMER7 cited