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The Moderating Role of Promotional Benefit Level and Brand Awareness on the Effectiveness of Price Discount and Premium
16 references·0 citing·53 second hop
The Moderating Role of Promotional Benefit Level and Brand Awareness on the Effectiveness of Price Discount and Premium (2013)The Moderating Role of Promotional Benefi…Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk (2010)Consumer perceptions of extra…The moderating role of price consciousness on the effectiveness of price discounts and premium promotions (2009)The moderating role of price …Effectiveness of price discounts and premium promotions (2009)Effectiveness of price discou…Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice (2007)Cents or Percent? The Effects…An information processing review of the subjective value of money and prices (2006)An information processing rev…Effects of pricing and promotion on consumer perceptions: it depends on how you frame it (2005)Effects of pricing and promot…Situational price sensitivity: the role of consumption occasion, social context and income (2003)Situational price sensitivity…Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level (2003)Consumer evaluations of diffe…Understanding consumer reactions to premium‐based promotional offers (2002)Understanding consumer reacti…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size (1996)Communicating Price Informati…Price-Induced Patterns of Competition (1989)Price-Induced Patterns of Com…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Marketing Research (1970)Marketing ResearchEssentials of Behavioral Research: Methods and Data Analysis (1984)Reliability of Nominal Data Based on Qualitative Judgments (1989)The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)Emerging trends in retail pricing practice: implications for research (2004)The effects of buyer identification and purchase timing on consumers’ perceptions of trust, price fairness, and repurchase intentions (2004)A systematic review of cognitive biases in tourist decisions (2019)A Theory of Social Comparison Processes (1954)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)The impact of experiential consumption cognitions and emotions on behavioral intentions (2008)Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects (2012)Competing during a pandemic? 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(1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods (2005)Judgment under Uncertainty: Heuristics and Biases (1974)To donate or not to donate? 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References

  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1970Marketing Research3,552 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 1989Price-Induced Patterns of Competition666 cited
  • 2003Situational price sensitivity: the role of consumption occasion, social context and income468 cited
  • 2005Effects of pricing and promotion on consumer perceptions: it depends on how you frame it340 cited
  • 2007Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice258 cited
  • 2003Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level255 cited
  • 1996Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size230 cited
  • 2009Effectiveness of price discounts and premium promotions141 cited
  • 2002Understanding consumer reactions to premium‐based promotional offers110 cited
  • 2009The moderating role of price consciousness on the effectiveness of price discounts and premium promotions108 cited

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2006
An information processing review of the subjective value of money and prices
87 cited
  • 2010Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk68 cited
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