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Source characteristics and advertising effectiveness

16 references·16 citing·44 second hopsampled

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
1985Measuring the Involvement Construct6,012 cited
1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
1981Categorization and Representation of Physics Problems by Experts and Novices*5,238 cited
1987Dimensions of Consumer Expertise4,373 cited
2004The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence2,203 cited
1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
1994Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.1,565 cited
1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
1990The Influence of Message Framing and Issue Involvement1,127 cited
1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
1998

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Attitude change: Multiple roles for persuasion variables.

1,003 cited

1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited

2008Exploring the relationship between celebrity endorser effects and advertising effectiveness805 cited

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