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Cited by

• 2009Towards a service-dominant place marketing logic172 cited
• 2012How Does Language Matter for Services? Challenges and Propositions for Service Research148 cited
• 2011The Service-Dominant Logic of Marketing and Marketing Ethics115 cited
• 2012The impact of network configurations on value constellations in business markets — The case of an innovation network112 cited
• 2010Opportunism in Co-Production: Implications for Value Co-Creation102 cited
• 2011Modelling customer process activities in interactive value creation93 cited
• 2016Sustainable competitive advantage in tourism organizations: A strategic model applying service dominant logic and tourism's defining characteristics93 cited
• 2008Quality, service‐dominant logic and many‐to‐many marketing90 cited
• 2012Return on relationships: conceptual understanding and measurement of mutual gains from relational business engagements86 cited
• 2010Toward an understanding of consumer perspectives on experiences82 cited
• 2015Designing Public Services: The usefulness of three service design methods for identifying user experiences81 cited
• 2018Capturing the broader picture of value co-creation management72 cited
• 2014What drives the customer of world's largest market to participate in value co-creation?69 cited