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Editorial: Towards stronger theory development in international advertising research
16 references·6 citing·48 second hop
Editorial: Towards stronger theory development in international advertising research (2010)Editorial: Towards stronger theory develo…Internet advertising strategy of multinationals in China (2009)Internet advertising strategy…Nudity of female and male models in primetime TV advertising across seven countries (2008)Nudity of female and male mod…Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework (2008)Global Brand Purchase Likelih…Evolution in the usage of localized appeals in Japanese and American print advertising (2008)Evolution in the usage of loc…A Cultural Approach to Branding in the Global Marketplace (2008)A Cultural Approach to Brandi…Getting Marketers to Invest in Firm-Specific Capital (2006)Getting Marketers to Invest i…Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance (2006)Advertising Standardization's…MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD : A New Research Agenda (2005)MOVING INTERNATIONAL ADVERTIS…Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…What Is Wrong With International Advertising Research? 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this work references cited by second hop

References

  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 1980CULTURES CONSEQUENCES: INTERNATIONAL DIFFERENCES IN WORK RELATED VALUES1,983 cited
  • 2002How perceived brand globalness creates brand value1,109 cited
  • 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited
  • 2002The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance706 cited
  • 2008Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework329 cited
  • 2008A Cultural Approach to Branding in the Global Marketplace282 cited
  • 2005MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD : A New Research Agenda176 cited
  • 2006Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance140 cited
  • 2006Getting Marketers to Invest in Firm-Specific Capital122 cited
  • 2002What Is Wrong With International Advertising Research?73 cited
  • 2008Nudity of female and male models in primetime TV advertising across seven countries70 cited
  • 1991Global Advertising: Issues and Practices54 cited

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  • 2009Internet advertising strategy of multinationals in China47 cited
  • 2008Evolution in the usage of localized appeals in Japanese and American print advertising41 cited
  • Cited by

    • 2012Vanishing acts41 cited
    • 2015A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963–201429 cited
    • 2019Millennials’ attitude toward advertising: an international exploratory study23 cited
    • 2021Impact of Susceptibility to Global Consumer Culture on Commitment and Loyalty in Botanic Cosmetic Brands23 cited
    • 2015The moderating effect of self-esteem on consumer responses to global positioning in advertising22 cited
    • 2018Global Consumer Culture and Advertising Research9 cited