Understanding the Impact of Individual Creativity with Information Technology upon the Deep Usage of IT Systems

Abstract

In today's competitive business world, creativity is an important component in enhancing an organization's ability to retain its competitive advantage and stay ahead of competitors. In order to exploit creativity, firms must learn to identify and leverage it across all levels of the organization. Nonetheless, despite the importance of creativity, no work to date has conceptualized individual creativity with IT, nor studied the impact of creativity with IT upon the deep usage of IT systems. In this paper, we report the results of a study involving 111 users of an Electronic Document System that finds creativity to be a stronger driver of the creation of novel and useful ideas about IT than innovation or self-efficacy. By extension, it was a stronger predictor of the deep usage of IT even after accounting for perceptions towards the IT. © (2013) by the AIS/ICIS Administrative Office All rights reserved.

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