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Cited by

• 2005Dynamics of service attributes: a test of Kano's theory of attractive quality220 cited
• 2008Prioritizing improvement of service attributes using impact range‐performance analysis and impact‐asymmetry analysis199 cited
• 2005Kano's Theory of Attractive Quality and Packaging182 cited
• 2006A Kano-CKM model for customer knowledge discovery129 cited
• 2016Increasing accuracy of the Kano model – a case study109 cited
• 2011A novel approach to regression analysis for the classification of quality attributes in the Kano model: an empirical test in the food and beverage industry105 cited
• 2013Theory of attractive quality and the Kano methodology – the past, the present, and the future105 cited
• 2010How to create attractive and unique customer experiences89 cited
• 2009Importance‐performance analysis of service attributes and its impact on decision making in the mobile telecommunication industry77 cited
• 2011Theory of attractive quality and life cycles of quality attributes77 cited
• 2011Applying the Kano model and QFD to explore customers' brand contacts in the hotel business: A study of a hot spring hotel74 cited
• 2007Exploring asymmetric effects in the formation of retail price satisfaction67 cited
• 2020Kano Model Application in the Tourism Industry: A Systematic Literature Review