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Konzeption einer Modellierungssprache zur softwarewerkzeugunterstützten Modellierung, Konfiguration und Bewertung hybrider Leistungsbündel
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References

  • 1977Breaking Free from Product Marketing2,056 cited
  • 2004The Four Service Marketing Myths1,339 cited
  • 2013Managing in an age of modularity1,113 cited
  • 2003Service Management: Operations, Strategy, Information Technology1,083 cited
  • 1982How to Design a Service1,077 cited
  • 2002Organizing to Deliver Solutions548 cited
  • 2002Designing Product/Service Systems: A Methodological Exploration299 cited
  • 2003Service Engineering — Entwicklung und Gestaltung innovativer Dienstleistungen269 cited
  • 1998Grundsätze ordnungsmäßiger Referenzmodellierung196 cited
  • 2006Service is Front Stage: Positioning Services for Value Advantage130 cited
  • 2006Service is Front Stage123 cited
  • 2005Service Engineering — Entwicklung und Gestaltung innovativer Dienstleistungen123 cited
  • 1989Dienstleistungs-Marketing115 cited
  • 2008Reference Models and Modeling Languages for Product-Service Systems Status-Quo and Perspectives for Further Research38 cited
  • 1989Investitionsrechnung mit vollständigen Finanzplänen33 cited
  • 2000Service Engineering : der systematische Weg von der Idee zum Leistungsangebot

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