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Verification of the theoretical consistency of a differential game in advertising · Study

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ArticleVerification of the theoretical consistency of a differential game in advertising

Kenneth R. Deal1976

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Articlegreen1976

Verification of the theoretical consistency of a differential game in advertising

Kenneth R. Deal · Faculty of Business McMaster University

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Merger and Competition Analysis

Abstract

A differential game model of dynamic competitive advertising decisions is presented and compared with a set of elasticity relationships that were developed to describe the dynamic inter- relationships between firms ergaged in advertising competition.

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References

1973Sales-Advertising Cross-Elasticities and Advertising Competition

Cited by

1978Profit maximization through advertising: A nonzero sum differential game approach 1976Customer service in industrial marketing: a Comparative Study 1980Organic Structure and Innovation in Small Work Groups 1986Usefulness of the Ideation Principle of Extended Effort in Real World Professional and Managerial Creative Problem Solving*1979Job motivation of Canadian Anglophone and Francophone hospital employees.1984Multi-stage production with variable lot sizes and transportation of partial lots 1980Organic Structure, Satisfaction, and Personality 1978Corporate Planning Practices in Japanese Multinationals.

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Year1976

Typearticle

Published1976-03-01

Languageen

Citations44

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.71548/679

openalex_workW846847570

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