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Verification of the theoretical consistency of a differential game in advertising
1 references·16 citing·43 second hop
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References

  • 1973Sales-Advertising Cross-Elasticities and Advertising Competition96 cited

Cited by

  • 1978Profit maximization through advertising: A nonzero sum differential game approach87 cited
  • 1976Customer service in industrial marketing: a Comparative Study77 cited
  • 1980Organic Structure and Innovation in Small Work Groups75 cited
  • 1986Usefulness of the Ideation Principle of Extended Effort in Real World Professional and Managerial Creative Problem Solving*64 cited
  • 1979Job motivation of Canadian Anglophone and Francophone hospital employees.50 cited
  • 1984Multi-stage production with variable lot sizes and transportation of partial lots44 cited
  • 1980Organic Structure, Satisfaction, and Personality43 cited
  • 1978Corporate Planning Practices in Japanese Multinationals.37 cited
  • 1980The effect of numbers of stages on multi-stage production/inventory models: an empirical study31 cited
  • 1981Market Reactions to Accounting Policy Deliberations: The Inflation Accounting Case Revisited.28 cited
  • 1978Race, sex and minority group discrimination legislation in North America and Britain26 cited
  • 1977Cross-cultural aspects of personnel policies in multi-nationals: a case study of Chrysler UK26 cited
  • 1983Management of human resources and productivity

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24 cited
  • 1985Allocating A Replenishment Order Among A Family of Items23 cited
  • 1981The role of central rulemaking in corporate financial reporting23 cited
  • 1981Risk information and financial lease disclosures: some empirical evidence17 cited