References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
• 2003Calculating, Interpreting, And Reporting Cronbach’s Alpha Reliability Coefficient For Likert-Type Scales2,973 cited
• 1982Country-of-Origin Effects on Product Evaluations1,819 cited
• 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
• 1989MANAGING BRAND EQUITY1,150 cited
• 1990In Search of Brand Image: a Foundation Analysis806 cited
• 1994The Financial Information Content of Perceived Quality789 cited
• 2012Managing in a Time of Great Change686 cited
• 1994Marketing Management and Strategy496 cited
• 2002Consumer perceptions of foreign products409 cited
• 2010Consumer behavior & marketing strategy261 cited
• 2002Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines254 cited
• 2008An application of Keller's brand equity model in a B2B context239 cited