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The packaging of tobacco products
16 references·0 citing·44 second hop
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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2007Strategic Brand Management1,706 cited
  • 2004The Different Roles of Product Appearance in Consumer Choice *912 cited
  • 2007The importance of packaging attributes: a conjoint analysis approach717 cited
  • 2008Holistic Package Design and Consumer Brand Impressions705 cited
  • 1994Quo Vadis, marketing? Toward a relationship marketing paradigm669 cited
  • 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences604 cited
  • 2003The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience488 cited
  • 1998‘Building, measuring and managing brand equity’324 cited
  • n.d.The case for the plain packaging of tobacco products198 cited
  • 2003Children’s visual memory of packaging185 cited
  • 2006Packaging Design: Successful Product Branding from Concept to Shelf176 cited
  • 2010Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes144 cited
  • 2005Can bottles speak volumes? The effect of package shape on how much to buy134 cited
  • 1998Is your package an effective communicator? A normative framework for increasing the communicative competence of packaging

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132 cited
  • 2010Food packaging: the medium is the message130 cited
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