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Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans

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References

1998Principles and Practice of Structural Equation Modeling36,041 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1996‘Building Strong Brands’2,120 cited
2000Determinants of Sports Sponsorship Response1,015 cited
2011Celebrity endorsement, brand credibility and brand equity787 cited
1998An International Review of Sponsorship Research710 cited
2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
2001Understanding sponsorship effects561 cited
2001Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship457 cited
2000The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products453 cited
2003An international review of sponsorship research: extension and update412 cited
2006Sponsorship-Linked Marketing: The Role of Articulation in Memory293 cited
2001Advertising and Promotion Leverage on Arts Sponsorship Effectiveness281 cited
1996Annual Review of Football Finance269 cited
2008State of Art and Science in Sponsorship-Linked Marketing268 cited

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1999Sports sponsorship, spectator recall and false consensus259 cited

Cited by

2018Examining fan engagement through social networking sites88 cited
2015Strategic sponsoring in professional sport: a review and conceptualization71 cited
2021Sports celebrity personality and purchase intention: the role of endorser-brand congruence, brand credibility and brand image transfer62 cited
2017A model bridging team brand experience and sponsorship brand experience62 cited
2020Influence of gamification on perceived self-efficacy: gender and age moderator effect60 cited
2020Individuals' intention to use sports wearables: the moderating role of technophobia55 cited
2018Sponsorship antecedents and outcomes in participant sport settings36 cited
2018Sponsorship and advertising in sport: a study of consumers’ attitude36 cited
2021Professional Clubs as Platforms in Multi-Sided Markets in Times of COVID-19: The Role of Spectators and Atmosphere in Live Football33 cited
2021Continuance intention in running apps: the moderating effect of relationship norms32 cited
2020Audience response to endemic and non-endemic sponsors of esports events32 cited
2019How alcohol advertising and sponsorship works: Effects through indirect measures32 cited
2019The Impact of Sport Sponsorship Perceptions and Attitudes on Purchasing Decision of Fans as Consumers—Relevance for Promotion of Corporate Social Responsibility and Sustainable Practices31 cited
2016Revisiting the Role of Football Spectators’ Behavioral Intentions and its Antecedents29 cited
2021Not just intentions: predicting actual purchase behavior in sport sponsorship context27 cited
2023The influence of event-related factors on sport fans' purchase intention: a study of sponsored products during televised sporting events27 cited