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Customer value propositions in business markets.
0 references·16 citing·49 second hopsampled
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  • 2019How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics

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181 cited
  • 2015How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling180 cited
  • 2016Deconstructing the Way in which Value Is Created in the Context of Social Entrepreneurship167 cited
  • 2012Value co‐creation and university teaching quality167 cited