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Discount Effects on Media Plans
4 references·0 citing·11 second hop
Discount Effects on Media Plans (1971)Discount Effects on Media PlansA Probabilistic Approach to Industrial Media Selection (1976)A Probabilistic Approach to I…A Media Planning Calculus (1969)A Media Planning CalculusMedia Planning and Computers by 1970: A Review of the Use of Mathematical Models in Media Planning (1966)Media Planning and Computers …A Heuristic Program for Locating Warehouses (1963)A Heuristic Program for Locat…An Operations-Research Study of Sales Response to Advertising (1957)BRANDAID: A Marketing-Mix Model, Part 1: Structure (1975)A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities (1976)Advertising Pulsing Policies for Generating Awareness for New Products (1986)Advertising Models (2008)The simple plant location problem: Survey and synthesis (1983)Chapter 58 Agglomeration and economic geography (2004)The p-median problem: A survey of metaheuristic approaches (2006)The Maturation of the Science of Media Selection (1981)Advances in Media Decision Models (1990)Is television advertising being placed to reach product users? (1990)
this work references cited by second hop

References

  • 1963A Heuristic Program for Locating Warehouses650 cited
  • 1969A Media Planning Calculus257 cited
  • 1976A Probabilistic Approach to Industrial Media Selection21 cited
  • 1966Media Planning and Computers by 1970: A Review of the Use of Mathematical Models in Media Planning11 cited

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