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ArticleDiscount Effects on Media Plans

Robert S. Kaplan1971

Article1971

Discount Effects on Media Plans

Robert S. Kaplan · Allan D. Shocker

11 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

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References

1963A Heuristic Program for Locating Warehouses 1969A Media Planning Calculus 1976A Probabilistic Approach to Industrial Media Selection 1966Media Planning and Computers by 1970: A Review of the Use of Mathematical Models in Media Planning

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Year1971

Typearticle

Published1971-06-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations11

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1971.12519037

openalex_workW875776280

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