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The soccer club-sponsor relationship: identifying the critical variables for success
16 references·4 citing·32 second hopsampled
The soccer club-sponsor relationship: identifying the critical variables for success (2007)The soccer club-sponsor relationship: ide…Understanding Relationship Marketing Outcomes (2002)Understanding Relationship Ma…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances (1998)Between Trust and Control: De…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques (1994)Characteristics of partnershi…The Use of Pledges to Build and Sustain Commitment in Distribution Channels (1992)The Use of Pledges to Build a…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Structuring cooperative relationships between organizations (1992)Structuring cooperative relat…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)A Model of Distributor Firm a…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…From fans to buyers: antecedents of sponsor's products purchase intention (2020)From fans to buyers: antecede…Football clubs as mediators in sponsor-stakeholder relations (2018)Football clubs as mediators i…Sponsor networks and business relations orchestrated by team sports clubs (2017)Sponsor networks and business…A relationship marketing catalyst: the salience of reciprocity to sport organization–sport consumer relationships (2012)A relationship marketing cata…The Evolution of Cooperation (1981)Perceived organizational support. (1986)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Exchange and Power in Social Life (2017)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Framing of Decisions and the Psychology of Choice (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Economic Action and Social Structure: The Problem of Embeddedness (1985)Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness (1997)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Comparative fit indexes in structural models. (1990)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The Economic Institutions of Capitalism (1987)Learning and protection of proprietary assets in strategic alliances: building relational capital (2000)The evolution of cooperation in strategic alliances: Initial conditions or learning processes? (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)External Control of Organizations: Resource Dependence Perspective (2011)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
  • 1994Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques3,477 cited
  • 1992The Use of Pledges to Build and Sustain Commitment in Distribution Channels3,430 cited
  • 1998Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances3,360 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1992Structuring cooperative relationships between organizations2,825 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited

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  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 2002Understanding Relationship Marketing Outcomes2,299 cited
  • Cited by

    • 2012A relationship marketing catalyst: the salience of reciprocity to sport organization–sport consumer relationships44 cited
    • 2020From fans to buyers: antecedents of sponsor's products purchase intention16 cited
    • 2018Football clubs as mediators in sponsor-stakeholder relations14 cited
    • 2017Sponsor networks and business relations orchestrated by team sports clubs11 cited