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Cited by

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• 2016An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials57 cited
• 2012Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry50 cited
• 2018Exploring the Relative Effectiveness of Emotional, Rational, and Combination Advertising Appeals on Sport Consumer Behavior36 cited
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• 2018A market positioning approach to university–industry collaboration in tourism14 cited
• 2019Disclosing Product Placements of Fast Food to Children: The Importance of Reinforcing the Use of Disclosures and the Age of Children13 cited
• 2015Advertising, the Media, and Globalization13 cited
• 2015The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal12 cited
• 2024Green Promotion and Marketing Communication8 cited
• 2019Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective6 cited
• 2024