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Marketing malpractice: the cause and the cure.
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  • 2017Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies202 cited
  • 2010How does product program innovativeness affect customer satisfaction? A comparison of goods and services122 cited
  • 2015Perspective: New Service Development: How the Field Developed, Its Current Status and Recommendations for Moving the Field Forward110 cited
  • 2015From business process management to customer process management94 cited
  • 2015T-Shaped Innovators: Identifying the Right Talent to Support Service Innovation90 cited
  • 2013Co-creation with Consumers: Who has the Competence and Wants to Cooperate?89 cited
  • 2018Innovation practices of B2B manufacturers and service providers: Are they really different?83 cited
  • 2014Disruptive innovations in complex product systems industries: A case study83 cited
  • 2014Customer Orientation, Innovation Competencies, and Firm Performance: A Proposed Conceptual Model81 cited
  • 2012The secret to true service innovation75 cited
  • 2009Management framework guiding strategic thinking in rapidly changing markets69 cited
  • 2012Choice Modeling for Usage Context-Based Design64 cited
  • 2015Strategic orientations and mass customisation capability: the moderating effect of product life cycle63 cited

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  • 2019Strategic orientation and firm risk53 cited
  • 2017Developing Green Performance Through Supply Chain Agility in Manufacturing Industry: A Case Study Approach52 cited
  • 2019When do customer orientation and innovation capabilities matter? An investigation of contextual impacts48 cited