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• 1999E-tribalized marketing?: the strategic implications of virtual communities of consumption1,498 cited
• 2006Measuring Motivations for Online Opinion Seeking727 cited
• 2009From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention672 cited
• 2005Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets643 cited
• 1998On Netnography: Initial Reflections on Consumer Research Investigations of Cyberculture637 cited
• 2008Social Capital Production in a Virtual P3 Community614 cited
• 2017Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response590 cited
• 2003Towards understanding members’ general participation in and active contribution to an online travel community557 cited
• 2016Measuring Consumers’ Engagement With Brand-Related Social-Media Content544 cited
• 2002Defining the virtual tourist community: implications for tourism marketing525 cited
• 2007The development of an e-travel service quality scale479 cited
• 1996A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures477 cited
• 2001Online Reviews: Do Consumers Use Them?339 cited