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Fundamentos conceptuales y teóricos para marcas de territorio
16 references·3 citing·37 second hop
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References

  • 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
  • 2004From city marketing to city branding: Towards a theoretical framework for developing city brands1,313 cited
  • 2002Cooperative branding for rural destinations1,049 cited
  • 2005Destination Branding: Insights and Practices from Destination Management Organizations974 cited
  • 1990In Search of Brand Image: a Foundation Analysis806 cited
  • 2004Relational network brands: Towards a conceptual model of place brands712 cited
  • 2003Hard‐branding the cultural city – from Prado to Prada677 cited
  • 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations624 cited
  • 2007Competitive identity: The new brand management for nations, cities and regions528 cited
  • 2009Nation branding: Concepts, issues, practice514 cited
  • 2005Place Branding: A Review of Trends and Conceptual Models436 cited
  • 2002Branding the nation — the historical context435 cited
  • 1996Tourism marketing images of industrial cities389 cited
  • 2004Place branding: Evolution, meaning and implications367 cited
  • 2006Destination brands vs destination images: Do we know what we mean?

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344 cited
  • 2007Destination branding for small cities : the essentials for successful place branding182 cited
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    • 2022Urbanization and the Verticality of Rural–Urban Linkages in Mountains8 cited
    • 2022La urbanización y la verticalidad de los vínculos rurales-urbanos en las montañas2 cited
    • 2021El Plan de Marketing Territorial: un instrumento para la gestión pública provincial (Ourense, España) / / / \ \ \ The Territorial Marketing Plan: an instrument for provincial public management (Ourense, Spain)1 cited