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A Model for Predicting Advertising Expenditures: An Inter-Industry Comparison
7 references·0 citing·29 second hop
A Model for Predicting Advertising Expenditures: An Inter-Industry Comparison (1993)A Model for Predicting Advertising Expend…The Politics of Setting an Advertising Budget (1986)The Politics of Setting an Ad…Modelling the advertising‐sales relationship through use of multiple time series techniques (1985)Modelling the advertising‐sal…How UK Advertisers Set Budgets (1985)How UK Advertisers Set BudgetsComputer-Based Advertising Budgeting Practices of Leading U.S. Consumer Advertisers (1983)Computer-Based Advertising Bu…Advertising and Aggregate Consumption: An Analysis of Causality (1980)Advertising and Aggregate Con…The economics of advertising (1972)The economics of advertisingHow Much to Spend for Advertising (1970)How Much to Spend for Adverti…A Strategic Contingencies' Theory of Intraorganizational Power (1971)Organizational Politics (1979)Power in organizations (1981)Environmental context and marketing planning processes (1994)Advertising adoption in a developing market economy: the case of Poland (1996)An ex-ante approach to brand capability valuation (2008)Book Review: Time Series Analysis: Forecasting and Control (1977)Forecasting Economic Time Series (1979)Forecasting Economic Time Series (2000)Forecasts of market shares from VAR and BVAR models: a comparison of their accuracy (2003)Super returns to Super Bowl ads? (2017)What Is Quantitative Research? An Overview and Guidelines (2024)Feature Article—Aggregate Advertising Models: The State of the Art (1979)Marketing in the UK : a survey of current practice and performance (1984)Advertising Budgeting Methods in Canada, the UK and the USA (1991)How Corporate Cultures Drive Advertising and Promotion Budgets (2014)Does Advertising Lower Consumer Prices? (1973)Recall and Recognition Performance for Umbrella Print Advertisements (1984)Advertising Budgeting: Process and Structure as Explanatory Variables (1987)ADSPLIT: A Multi-Brand Advertising Budget Allocation Model (1988)Advertising management (2007)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)The economic analysis of advertising (2005)Comparing Predictive Accuracy (1995)Testing the equality of prediction mean squared errors (1997)Approximately normal tests for equal predictive accuracy in nested models (2006)A Taxonomic Evaluation of Advertising Budgeting Models (1979)Advertising by Accountants: An Empirical Study (1989)
this work references cited by second hop

References

  • 1980Advertising and Aggregate Consumption: An Analysis of Causality548 cited
  • 1972The economics of advertising392 cited
  • 1985Modelling the advertising‐sales relationship through use of multiple time series techniques34 cited
  • 1983Computer-Based Advertising Budgeting Practices of Leading U.S. Consumer Advertisers31 cited
  • 1985How UK Advertisers Set Budgets26 cited
  • 1986The Politics of Setting an Advertising Budget17 cited
  • 1970How Much to Spend for Advertising14 cited

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